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SPRING / SUMMER
'22

ONLY LIMITED STOCK
AVAILABLE

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Our Philosophy

Pure the label was born by world travel and the love for nature. Having high quality fabrics that are sustainable are important while traveling. We want to create comfortable, timeless and feminine pieces for you.

We also have a zero waste policy, which means we will use all linen fabrics that are left overs. These left overs we will use to create masks and scrunchies.

She has fire in her soul

#purethelabel