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FREE

YOURSELF.

EMBRACE

YOUR BODY.

SLOW FASHION

ETHICALLY MADE IN

BALI

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Our Philosophy

Pure the label was born by world travel. Having high quality fabrics that are sustainable are important while traveling. We want to create comfortable, timeless and feminine pieces for you.

We also have a zero waste policy, which means we will use all fabrics that are left overs. These left overs we will use to create masks, scrunchies and hair scarfs.

Be wild, but stay soft

#purethelabel

Ladies First

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ZERO WASTE GIFT WITH FIRST PURCHASE   
FREE SHIPPING FOR ORDERS OVER €250