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Made under the Bali sun

Pure the label is born by world travel. Having high quality fabrics that are sustainable are important while traveling. We want to create comfortable, timeless and feminine pieces for you.

All pieces will be made out of natural fabrics, natural dyed and no plastics. We are creating pieces that are easy to mix and match and fit great on different bodies.

We also have a zero waste policy, which means we will use all fabrics that are left overs. These left overs we will use to create masks.

A little bit about me:

My name is Carly and I graduated in fashion 8 years ago. After that I never really found the time to start my own brand. But after being in Bali during the pandemic I got so many ideas and so much motivation that I dared to start my own brand. Bali is such a beautiful island filled with kind smiles. It motivates you to create your dream life and not hold back.


Before the pandemic I've travelled quite a lot and found out that it's sometimes hard to pack for different countries. That's why I wanted to create some mix and match outfits that all fit together, so you don't have to travel with a lot of luggage to look fashionable while wearing something comfortable.


"You do not find the happy life, you make it!"


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